Spring Education Group “Experience Fun” Summer Camp Icon Designs
Summer of 2023 I had the opportunity to work with Spring Education Group on developing icon sets for the “Experience Awesome” summer camp they put on every summer.
Agency : MGH Advertising
Client : Spring Education Group
Creative Director : John Patterson
Art Direction/Design : Ryan Stewart
Preschool age icons
The main logo had a hand-drawn quality to it, and I wanted that to carry over into the Pre-school age icon sets. To achieve that, I hand-drew each icon and used soft colors. The end result has a charming hand-made feel with playful illustrations that best align with the target age group.
School age icons
For the school age kids, the art work was slightly modified to have cleaner lines but maintain the playfulness of the theme and experience of the camp. When adding in color, I offset their fills to better relate back to the main branding. The end result has playfulness that feels slightly elevated to fit the slightly older age demographic.
