HTeaO Social Media Art Direction
Early 2023, MGH began a relationship with HTeaO to help facilitate an overhaul of their social media strategy and content direction. Together with our creative team, we put together a look and feel that followed a consistent treatment across all buckets of content, and provided us an opportunity to get into the studio and update their photography for their monthly “Mix of the Month” drink teasers.
Agency : MGH Advertising
Client : HTeaO
Creative Director : Dave Wassell
Art Direction/Design : Ryan Stewart & Ashley Abbot
Photography: Frank Hamilton
Each month, HTeaO would feature a new mixed tea they branded their “Mix of the Month”. Our goal was to provide modern photography treatments that highlighted the flavor cues of each mix, and provided a fun bold new look to really pop in feed. Below are some of my favorites.
In addition to their “Mix of the Month”, we also explored some general product photography as well as some lifestyle photography to fill out their content needs.
