HTeaO At-Home Tea Packaging Refresh
In the spring of 2022, HTeaO approached MGH about updating their current line of take-home tea bags. They wanted something that was more modern and reflected their younger core demographic of customers. The solution was something that would pop on shelves-and have an approachable feel.
Agency : MGH Advertising
Client : HTeaO
Creative Director : Dave Wassell
Art Direction/Design : Ryan Stewart
Copy Writer: John Patterson
To make these bags really pop on shelves, I took a illustration approach for each flavor of tea they sell. Each flavor has a unique illustration that was hand-drawn by myself, and turned into a pattern that covers the fronts of the bags. The end result is a fun way to communicate flavor, and give each bag some uniqueness.
