Smyth Jewelers 2024 Holiday Campaign Creative
In late summer of 2024, Smyth Jewelers approached MGH to create a holiday campaign that would not only help increase brand awareness, but drive sales around the holidays, their most important time of year.
Agency : MGH Advertising
Client : Smyth
Creative Director : Dave Wassell
Art Direction/Design : Ryan Stewart
Copy Writer: Reese Cassard
Motion Design : Curtis Mariano
This campaign also included two YouTube spots that I helped create all scenes for, leveraging some motion graphics to help bring to life in a holiday inspired spot. Each one was written to cater to our Baltimore and Annapolis based clients.